Dynamic retargeting ads are used to retarget your website visitors with a carousel featuring products they saw and other similar ones that match their interests.

Dynamic ads deliver relevant recommendations to each prospect based on their interests and behavior, relying on a catalog of offerings that include all of your products and services to generate personalized ads dynamically on Facebook, Instagram, Messenger, and the Audience Network.

To follow along with this step-by-step guide, start by having the Scalify app open on another tab, click on Launch from the sidebar.

Or click on the button below 👇

Scroll down to find Dynamic Retargeting and click on Create Ad to get started.

Video Tutorial

Follow this step-by-step tutorial to launch your dynamic retargeting campaign in minutes! 🚀

1. Create Catalog (Optional)

A catalog of your products serves as the data base Facebook will use to generate personalized suggestions in the form of carousel ads.

Choose an existing catalog

If you want to use a catalog you created previously with your Facebook ads manager, click on All Catalogs from the drop-down, then, you can select the catalog you want to use from the list by clicking on it, then click the Next button to proceed.

Create a catalog with all of your products

If you created your Scalify account with a supported platform, your products will be synced into Scalify in the Offers tab.

To create a new catalog:

1. Click on Create a Catalog or the New Catalog button
2. Give your catalog a name
3. Leave the Include All Offers toggle on
4. Choose a category for your catalog
5. Click on Create Catalog

Now that your catalog is successfully created, you can go ahead and skip to the next step to use it in your dynamic retargeting ad campaign.

Create a catalog with a collection of products

To create a catalog with specific products, you have to first identify the selection of products you want to use in your catalog by adding a specific tag to each product in the Offers tab.

View: Tagging Your Offers

1. Click on Create a Catalog or the New Catalog button
2. Give your catalog a name
3. Turn the Include All Offers toggle off
4. Write the tag used to identify your products’ collection in the Tags Filter
5. Choose a category for your catalog
6. Click on Create Catalog

2. Select Catalog

To use your catalog in your dynamic retargeting ad campaign, select it from the list of catalogs and click Next.

3. Create Dynamic Retargeting Campaign

1. Give your dynamic retargeting ad campaign a name
2. Choose the Facebook Page you want to publish your ad campaign with
3. Select the Pixel you want to retrieve data from to retarget your audience. This is usually the same Pixel that is installed on your website.
4. Set your ad campaign’s daily budget
5. Edit your ad’s copy or leave the default text. You can dynamic content mile your product’s name or price from the drop-down
6. Select the countries you want to retarget audiences from

4. Launch!

Once you’re done entering campaign details, click on the Launch Dynamic Retargeting button to launch your ad campaign.

To keep up with your task’s creation status, make sure to go to the Tasks tab from the sidebar.

Up next:

• Launch a Retention Ad Campaign
• Launch a Scaling Ad Campaign