Using Template Views

Written by Maria Chanaoui

Updated over a week ago

ON THIS PAGE hide

What Are Template Views?

Template Views are pre-made Analyze Dashboard layouts, that combine data from your Facebook Pixel, Facebook Business Manager, Facebook & Instagram accounts, Google Analytics account, and eCommerce platform to show in widgets with a single or multiple metrics.

Each Template displays a cohesive set of data, that you can use to observe and analyze your progress from different perspectives.

Default Layout
eCommerce Store
Landing Page Performance
Landing Page Geolocation
eCommerce Geolocation
Ad Engagement
Video Ad Engagement
Devices and Platforms
Traffic Source

Default Layout

Get a global view on your overall performance with widgets such as:

Amount Spent (Facebook), to display the amount of money spent on your Facebook ads
Sessions (Google Analytics), to display the number of website sessions that occurred
Result (Scalify), to display the sum of results acquired
Profit (Scalify), to display the profit you earned
Ads Manager (Facebook), to display your campaigns, ad sets, and ads and allows you to turn them on and off, tag them with Google Analytics’ UTM tags, and view their KPIs — that you can edit to fit your preference
Orders (Google Analytics), to display the number of orders your online store received
Revenue (Google Analytics), to display your business’s income
Landing Page Conversions (Google Analytics), to display the number of conversions your landing page acquired
Landing Page Revenue (Google Analytics), to display the income your landing page generated
Sessions By Country (Google Analytics), to display the number of website sessions that occurred in each country
The Visits, Conversions, and Conversion rate Map (Google Analytics) to display the number of visits and conversions that occurred in each country as well as their conversion rate

Store Performance

Get a detailed look at your store’s performance, with widgets customized to showcase the data you need to scale your business, such as:

Amount Spent (Facebook), to display the amount of money spent on your Facebook ads
Sessions (Google Analytics), to display the number of store sessions that occurred
Orders (Google Analytics), to display the number of orders your online store received
Revenue (Google Analytics), to display your business’s income
Multi-Metric (All), to display the amount spent on your Facebook ads, the number of sessions your store has, your cost per result, and eCommerce revenue in one graph
Average Order Value (Google Analytics), to display the average amount customers spent while placing an order
Cost Per Result (Facebook), to display the amount spent per impression/conversion or any other campaign optimization
eCommerce Conversion Rate (Scalify), to display the percentage of transactions to sessions ratio that occurred
Profit (Scalify), to display the profit you earned
Revenue By Country (Google Analytics), to display the income your business earned from each country
The Visits, Conversions, and Conversion rate Map (Google Analytics) to display the number of visits and conversions that occurred in each country as well as their conversion rate

Website Performance

Get a detailed look at your landing pages performance, with widgets customized to showcase the data you need to optimize and scale your business, such as:

Amount Spent (Facebook), to display the amount of money spent on your Facebook ads
Sessions (Google Analytics), to display the number of landing page sessions that occurred
Landing Page Conversions (Google Analytics), to display the number of conversions your landing page acquired
Landing Page Revenue (Google Analytics), to display the income your landing page generated
Multi-Metric (All), to display the amount spent on your Facebook ads, the number of sessions your landing page has, your landing page conversions, your landing page revenue, and cost per result in one graph
Average Conversion Value (Google Analytics), to display the average amount acquired from conversions
Cost Per Result (Facebook), to display the amount spent per impression/conversion or any other campaign optimization
Landing Page Conversion Rate (Google Analytics), to display the percentage of conversions to sessions ratio that occurred
Profit (Scalify), to display the profit you earned
CONVERSIONS BY COUNTRY (LIST) (Google Analytics), to display the number of conversions from each country
The Visits, Conversions, and Conversion rate Map (Google Analytics) to display the number of visits and conversions that occurred in each country as well as their conversion rate

Website Geolocation

Observe your landing pages’ sessions, conversions, conversion rate, and revenue by country, with widgets such as:

SESSIONS BY COUNTRY (LIST) (Google Analytics), to display the number of website sessions that occurred in each country
The Visits, Conversions, and Conversion rate Map (Google Analytics) to display the number of visits and conversions that occurred in each country as well as their conversion rate
CONVERSIONS BY COUNTRY (LIST) (Google Analytics), to display the number of conversions from each country
REVENUE BY COUNTRY (Google Analytics), to display the income your business earned from each country

Store Geolocation

Observe your store’s sessions, conversions, conversion rate, and revenue by country, with widgets such as:

SESSIONS BY COUNTRY (LIST) (Google Analytics), to display the number of store sessions that occurred in each country
The Visits, Conversions, and Conversion rate Map (Google Analytics) to display the number of visits and conversions that occurred in each country as well as their conversion rate
Orders By Country (Google Analytics), to display the number of orders your online store received from each country
Revenue by Country (List) (Google Analytics), to display the income your business earned from each country
Conversions By Country (List) (Google Analytics), to display the number of conversions from each country

Ad Engagement

Get an in-depth analysis of your ads’ performance with these Facebook widgets:

AMOUNT SPENT, to display the amount of money spent on your Facebook ads
LINK CLICKS, to display the number of clicks your ads got
CPC (LINK CLICKS), to display your cost per click
CTR (LINK), to display your click-through rate
POST REACTIONS, to display the number of reactions your ads got
POST COMMENTS, to display the number of comments your ads got
POST SAVES, to display the number of times your ads were saved
POST SHARES, to display the number of times your ads were shared
Multi-Metric, to display the amount spent on your Facebook ads, in one graph

Video Ad Engagement

If you’ve been running campaigns with Video Views campaign objective, this Template is ideal to analyse how your video ads are being perceived and get detailed reports on their performance, with these Facebook widgets:

THRUPLAY, to display the number of times your videos were watched at least 15 seconds
COST PER THRUPLAY, to display the average cost of each ThruPlay
VIDEO PLAYS AT 25%, to display the number of people that watched 25% of your videos
VIDEO PLAYS AT 50%, to display the number of people that watched 50 % of your videos
VIDEO PLAYS AT 75%, to display the number of people that watched 75% of your videos
VIDEO PLAYS AT 95%, to display the number of people that watched 95% of your videos
VIDEO PLAYS AT 100%, to display the number of people that completed watching your videos
2 SECOND PLAYS, to display the number of people that watched 2 seconds of your videos
COST PER 2 SECOND PLAYS, to display the average cost of every 2-second continuous video plays
3 SECOND PLAYS, to display the number of people that watched 3 seconds of your videos
COST PER 3 SECOND PLAYS, to display the average cost of every 3-second continuous video plays
10 SECOND PLAYS, to display the number of people that watched 10 seconds of your videos
COST PER 10 SECOND PLAYS, to display the average cost of every 10-second continuous video plays
Multi-Metric, to display the number of ThruPlays as well as the average cost for each ThruPlay in a single graph

Devices and Platforms

Get an overview on the exact devices, browsers, and operating systems your audiences use with these Google analytics widgets:

MOBILE DEVICE BRANDING, to display the different mobile device brands your audience uses
DEVICE CATEGORY, to display the device types (mobile, tablet, desktop) your audience uses
MOBILE DEVICE MARKETING NAME, to display the exact name of the mobile device your audience uses
BROWSER, to display the different types of browsers your ads are viewed on
BROWSER VERSION, to display the browser versions your ads are viewed on
BROWSER SIZE, to display the different view dimensions your ads are viewed on
OPERATING SYSTEM, to display the software (mobile and desktop) your audience uses

Traffic Source

SESSIONS BY TRAFFIC SOURCE (LIST),
SESSIONS BY SOCIAL TRAFFIC SOURCE (LIST),
E-COMMERCE CONVERSIONS BY TRAFFIC SOURCE,

Switch Templates

Switching from one template to another allows you to view different groups of data from different perspectives.

On the top right corner, click on the Custom Layout drop-down
Select the Template you want

Create Your Own Template View

To create your own Template, follow the steps below:

Select any template you want using the drop-down in the top right
Use the x sign in the corner of each Widget you don’t want to remove it
Use the + Add widget to add new Widgets you want in
Click on the drop-down then on the Save current setup as a template button to save the layout you created

Now your Template will be accessible to you through the Templates drop-down, under Custom Dashboards.

Learn more about how Widgets work by clicking on this article.

Was this article helpful?