What are Widgets?

Widgets are elements that you can drag and drop on your Analyze Dashboard interface to display metrics that reflect your business’s performance.

Widgets can display data in the form of:

• Ads Manager, to showcase your ad campaigns’ performance
• One metric, to showcase one metric from one source
• Multiple metrics, to showcase several metrics from different sources in a single graph
• World map, to showcase data from different sources by country on the world map

The sources of the data displayed are:

• Facebook
• Google Analytics
• Supported eCommerce Platforms

Facebook Widgets

Ad Performance

• Reach
• Impressions
• Cost per Result
• Amount Spent
• Link clicks
• CPC (Link click)
• Clicks (All)
• CPC (All)
• CTR (All)
• Frequency
• CPM (Cost per link click)
• Cost per lead
• Total Leads
• Leads conversion value
• Total purchases
• Cost per Purchase
• Purchase Value

Ad Engagement

• Post Reactions
• Post Comments
• Post Saves
• Post Shares

Video Ad Engagement

• Thruplay
• Cost per Thruplay
• 2 Second Plays
• Cost per 2 Second Plays
• 3 Second Plays
• Cost per 3 Second Plays
• 10 Second Plays
• Cost per 10 Second Plays
• Video plays at 25%
• Video plays at 50%
• Video plays at 75%
• Video plays at 95%
• Video plays at 100%

Google Analytics Widgets

• Sessions
• Sessions by Country (List)
• Average Session Duration
• Bounce Rate
• Landing Page Conversions
• Avg. Conversions Value
• Revenue by Country
• Landing Page Revenue
• Top Visited Pages (List)
• Top Landing Pages (List)
• Sessions by Traffic Source (List)
• Sessions by Social Traffic Source (List)
• Platforms and Devices (List)
  • Browser
  • Browser Version
  • Operating System
  • Device Category
  • Browser Size
  • Mobile Device Marketing Name
  • Mobile Device Branding
  • Operating System Version

Google Analytics Widgets (eCommerce)

• eCommerce Revenue
• eCommerce Conversion Rate
• Orders
• Avg. Order Value
• Add To Carts
• Checkouts
• Product Page Views
• Refunds
• Refund amount
• Shipping Cost
• Total Tax
• Quantity
• Avg. Price
• Sales by Traffic Source (List)
• Revenue by Country
• eCommerce Conversions by Traffic Source

Scalify Widgets

• Profit
• Cost per Purchase
• Cost per Landing Page Conversion
• eCommerce Conversion Rate
• Landing Page Conversion Rate
• Conversion Rate
• Total Revenue